This page is built to walk through together — every phase, every automation, and the reasoning behind the order. Nothing here needs to be taken on faith; it's meant to be discussed, questioned, and adjusted.
The website is live and well-built, with clear service pages and working forms. But it's brand new — untracked and not yet indexed by Google, with no automation and no way for families to see care history. None of this is a redesign job — it's a foundation, and every phase below compounds on the one before it.
No GA4, Meta Pixel, or Google Ads conversion tag.
Sitemap not confirmed submitted; no Google Business Profile found.
No linked Facebook or Instagram accounts yet.
Scheduling, history tracking, and FAQs are all fully manual today.
Where the business sits today, and what each stage unlocks.
No tracking, no indexing, no social presence. Every visitor is invisible and untracked.
Tracking installed, ranking on Google, ads live, social presence active. The site can finally generate and measure leads.
Booking, client history, and an always-on assistant remove friction and manual follow-up from every step.
A mature operation: predictable lead flow, real reporting, a system families trust from first click to first visit.
Every account, tag, and integration behind the plan — tick items off together on the call, or use it as a shared punch list afterward. Checks are saved in this browser so the page remembers where you left off.
We install Google Analytics, Meta Pixel, Google Tag Manager, and Search Console, and claim the Google Business Profile. This is the wiring everything else depends on — nothing after this can be measured without it.
Submit the sitemap, fix page titles and descriptions, add local business schema, and get every page properly indexed and ranking for Metro Detroit searches.
Launch Facebook & Instagram Business profiles, connect them to Meta Business Suite, and begin a consistent, warm posting rhythm that builds trust before the phone ever rings.
Search ads and Local Services Ads on Google; lead-generation campaigns on Meta targeting families across Metro Detroit — live the moment tracking confirms it's ready.
Connect a real scheduling system (Calendly, Acuity, or similar) so families can self-serve a time slot with automatic confirmations and reminders — no more phone tag to lock in a visit.
Stand up a secure family portal showing visit history, caregiver notes, and care plans — replacing scattered texts and calls with one dependable source of truth per family.
A site-wide assistant answers common questions instantly — services, eligibility, service area, booking — any time of day, with an easy handoff to a real coordinator for anything it can't answer.
Weekly tracking checks, monthly performance reviews, and continuous refinement of keywords, audiences, and creative — so cost per lead gets better every month instead of staying flat.
Concrete before/after — the kind of detail worth walking through live with the client.
A starting point — we adjust based on real cost-per-lead once reporting data comes in.
Tap any question to expand it — built for walking through live with the client.
Access to the WordPress site (or hosting), any existing Google/Meta ad accounts or a green light to create new ones, and a decision on which scheduling tool (Calendly, Acuity, etc.) to connect for real booking automation.
No — the current portal is a front-end preview using the browser's local storage so we can walk through the intended experience together. Before any real client or health information goes in, it needs a proper secure backend — that's a separate scoped project, not a checkbox we skip.
Tracking and indexing (Phase 1–2) take about two weeks before Google has meaningfully picked the site up. Paid ads (Phase 4) can generate calls within days of going live — that's usually the fastest lever.
Three things: (1) booking that confirms itself instead of needing a callback, (2) a portal where families see visit history without texting a coordinator, and (3) an assistant that answers routine questions any time, day or night — freeing coordinators to focus on real conversations.
Weekly tracking checks and monthly performance reviews (Phase 8) are what keep cost-per-lead improving instead of flat-lining. Ads and SEO both compound — but only if someone is actually watching and adjusting.
Every phase stands on its own. Some clients start with just Foundation + SEO and revisit ads later; others want automation first because manual scheduling is the biggest pain point. We can sequence around what matters most to you.
Every phase on this page can be scoped, re-ordered, or scaled back — this is a starting point for that conversation.
Most Michigan families with Medicaid qualify to get paid for the care they're already giving. Here's what happens when you check:
Example preview — connects live once your booking & referral system is wired up.
Pure Home Care